Fun, playful, respectful. A brand that will resonate with parents & their innate desire to connect with their families, & their children, causing a feeling of unity, & a strong sense of bonding.
Logomark
’Pal’
Use Pal with the logotype wherever possible. Only use it alone when the whole of “playplan” is stated somewhere near (i.e. app icon on homescreen)
Logotype Logomark
Use this whenever possible, over the other variations.
Alternative Logotype Logomark
Use this when there’s not enough horizontal space for the main variant, or when using this variant would provide better readability.
Key Visual Draft
Alternative Key Visual
Real-world Application Draft
#E9E4DD
Alabaster
#CFC3AC
Khaki Web
#27002F
Russian Violet